Hello, I’m Hayley. I’m a freelance marketeer who believes that narrative makes all content better.
My ethos.
Find Narrative embodies my unique approach to content creation. I don’t fixate on one execution or deliverable, unless the brief requires me to. Instead I step back to take a holistic look at the bigger picture. Using my innate curiosity and love of storytelling, I ask myself “what’s the narrative?” This is rooted in my belief that narrative is a fundamental part of your marketing strategy, and that it makes all content better.
A good narrative considers the audience and how they want to be communicated with. It considers the pace, flow and voice of the content. It is the thread which ties all of your messages together. And, when you’re directed by narrative, you find the best way to deliver your content or story, whether it’s through social media, video content, PR campaigns, training sessions, emails, blog posts, case studies or print materials.
Narrative based content is anchored in connection and authenticity.
Finding deeper and more meaningful stories within your business nurtures loyalty, shifts perceptions and can form an integral part of repositioning campaigns. Achieving big numbers is one thing, but how your audience feels and connects when they interact with your content is what makes them more likely to convert. This is where I come in.
Work with me.
Do you need help finding your narrative?
What story do you want to tell about your business? What do your stakeholders need to hear from you? And how is this reflected in your brand’s value proposition, tone of voice and strategy? Let’s take a look.
Do you have a problem to solve in your business?
Can your business challenge be solved by more effective communications? Are customers asking the same questions about your product or service? Do you have a product or service that should be selling well, but isn’t?
Do you need help finding narrative in existing content?
Do you have an existing content project and want to give it the best chance of success? Are you struggling to find the narrative in an existing piece of work? Or do you want me to work with you on something specific?
Some of the brands I’ve worked with
Let’s chat.
If you’d like to discuss how we could work together, I would love to hear from you. We can speak via email, over the phone or if you’re close to Sheffield, we can meet IRL.